Technology, entertainment Social purpose

We are a new venture backed by the UK National Holocaust Museum, a charity dedicated to Holocaust education and hate prevention through a range of immersive exhibits and digital experiences.

The Forever Project is an extension of the highly successful concept first developed by the Museum for Holocaust survivors. As with these remarkable men and women, we wish to make inspiring role models – from the arts, sciences and beyond – accessible to the public any time, any where. 

Our leadership team comprises creative and commercial talent drawn from the fields of educational testimony, technology and film.

"The National Holocaust Centre in England has put voice-recognition technology to profound use"
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"It felt like you were actually getting an answer from a real person" - Beth, visitor aged 11
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"It's absolutely fantastic. My great-grandchildren aren't born yet. It's incredible they and the generations after them will be able to hear me" - Steven Frank, Holocaust survivor
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Sarah Coward

Previously the National Holocaust Museum's Deputy CEO and Forever Project lead. Government steering group co-chair and keynote speaker on digital innovation in the Arts sector. 20 years' prior experience in business development and fundraising.

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Paul Canty

BAFTA winning tech and content entrepreneur. Founded, grew and sold digital content studio Preloaded. Pioneer of interactive experiences and games with purpose, for clients including the BBC, Science Museum, Channel 4 and Amplify

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Marc Cave

Advertising, branding and film entrepreneur. Founded, built and sold creative agency Drugstore after 12 years at global ad group Lowe. His campaigns have won over 100 creative awards, including Tesco 'Every Little Helps', the longest running campaign in Europe.

The National Holocaust Centreand Museum
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